WORKSHOP – EasyMedia Academy

CONTENT MARKETING WORKSHOP

Supercharge Your Content Marketing Skills With Ai

Join Two-day Workshop In Goa

The Aguad Jail Museum Complex, Aguada, Goa

July 25 - July 26, 2024

Picture This

The sun-kissed beaches, the serene waves of the Arabian Sea, and the vibrant atmosphere of Goa. Now, imagine immersing yourself in a transformative learning experience in the picturesque setting of the heritage complex at Aguad Jail Museum, Aguada, Goa.

Interactive Sessions

Dive deep into the intricacies of AI-powered Content Marketing through engaging workshops, discussions, and hands-on activities.

Led by Prof Sunil Saxena

An industry veteran with over four decades of experience, this workshop is designed to elevate your skills and empower you with the latest AI strategies in Content Marketing.

Certification

Walk away with a prestigious Certificate of Participation from Easy Media Academy, validating your newfound expertise.

WHY THIS WORKSHOP IS DIFFERENT

The workshop is not about Content Marketing alone. It is about using AI to unleash the power of Content Marketing. Each session will teach you how to use prompts and AI tools to power your Content Marketing efforts. The practical sessions, which will be activity based, will help you convert your learning into a real-time skill. You will go back a better content marketing strategist.

Who Should Attend

Content Creation and Content Marketing Professionals

Management Graduates and Media Scholars

Marketing Faculty teaching BBA and MBA courses

Media Faculty teaching Advertising and PR courses

Public Relations Professionals

E-commerce Content Creators

Key Takeaways

Understand how Prompts should be structured to get desired results.

Identify trending topics, analyse competitor strengths and plug content gaps

Generate creative visuals, infographics, and short videos with AI tools

Repurpose existing content into different formats with AI

Find the right type of content for different stages of Content Marketing Funnel

Use AI to optimize content for search engines and social media platforms.

Discover personalization, audience engagement and automation tools

Brainstorm future of AI in Content Marketing

Course Coordinator & Queries

Your Course Coordinator is Mr Raju Mansukhani, a senior journalist-writer-researcher, engaged in curating cultural and educational spaces.
Please write to him for details / clarification regarding the workshop at the following email:
workshop@easymediaacademy.in

Bonus

All participants will get a pdf copy of Prof Sunil Saxena’s book The Power of Content Marketing

Workshop Fee

The workshop fee is inclusive of board and lodging, and you can choose either a twin sharing or single seater guest room and enjoy delicious vegetarian meals during your stay.

Twin Sharing Guest Room: ₹ 20,000

Single Guest Room: ₹ 25,000

Check in: July 24, 2024, after 12 noon.

Check out: July 27, 2024, before 12 noon.

Note : You will have to make your own arrangements for travel from the airport / railway station and back. Pre-paid taxis are available and reliable

Prof Sunil Saxena

Workshop Director

The Workshop Director is Prof Sunil Saxena, an award-winning media professional with over 45 years of experience across print, web content management and media education.
Some of the organisations where he worked are The Times of India, India Today, The New Indian Express, Indo-Asian News Service, The Pioneer, the Northern India Partika, and the Business India Group.
He led the New Indian Express group’s foray on the net for a decade where he was responsible for content management, advertising and application sourcing.
He was the Founder-Head of Bennett University’s Times School of Media, and Founder–Dean of the following three Media Schools – Asian College of Journalism, the International Media Institute of India and the GD Goenka University’s School of Communication.
He incubated the award-winning Gaon Ki Awaaz, India’s first voice-based news and information service for rural India that won two South Asian awards and one National award for innovation.
He has conducted scores of workshops in India and overseas for media professionals and in his last teaching stint he taught Content Marketing to PG students.
He has written four media books and his latest book is on Content Marketing.